Uber Kenya has unveiled its first Economic Impact Report, shedding light on the company’s profound contributions to the country’s economy, especially in the mobility and delivery sectors. The report, commissioned by Uber and conducted by Public First, underscores the platform’s impact on employment, youth, women, and Kenya’s broader economic development.
Key Highlights
Empowering Drivers and Delivery Partners
Uber East Africa General Manager Imran Manji emphasized the platform’s role in creating flexible work opportunities and empowering its partners:
- 57% of drivers and delivery personnel prefer Uber or Uber Eats due to its flexibility and earning potential.
- The ride-hailing sector is pivotal in enabling youth employment and fostering entrepreneurship.
Boosting Small Businesses
Uber Eats Kenya General Manager Kiu Mbugua highlighted the platform’s impact on restaurants and retailers:
- Generated KSh 534 million in additional value for restaurants by offering delivery as a new revenue stream.
- Provided insights to merchants, such as customer preferences and peak ordering times, enabling them to optimize offerings and align strategies with consumer needs.
- Contributed KSh 2.7 billion to Kenya’s tourism economy by enhancing accessibility to mobility services for tourists.
Technology-Driven Economic Growth
Phillip Thigo, a technology and public policy expert, highlighted how online platforms like Uber reduce barriers to entry for work:
- Unlocking new income streams and entrepreneurial opportunities.
- Driving innovation and supporting the Kenyan economy by fostering job creation and facilitating the growth of small enterprises.
Future Growth and Collaboration
The report calls for continued collaboration with stakeholders, including government agencies, to maximize the benefits of ride-hailing platforms. Strategic partnerships are encouraged to expand the sector’s reach and unlock its full potential.
Conclusion
Uber’s Economic Impact Report reflects its significant strides in advancing economic opportunities and driving innovation in Kenya. By empowering underserved groups and supporting businesses, Uber is positioned as a key player in the country’s economic transformation, paving the way for continued growth and collaboration.
